Cold Email is Not Dead, It Just Got Smarter: The Rise of Intent-Based Outreach
Cold Email is Not Dead, It Just Got Smarter: The Rise of Intent-Based Outreach
Feb 2, 2025
Marketing
Marketing
Marketing
Cold emails are evolving. The spammy ones are dying. The smart ones are thriving.
Cold emails are evolving. The spammy ones are dying. The smart ones are thriving.
Cold email marketing, often prematurely declared dead, has instead evolved into a highly targeted, intent-based strategy thanks to advanced tools such as Clay, Instantly, and data-driven lead scoring. This article provides an extensive breakdown of Fathom Media Group's recent campaigns, complete with detailed statistics comparing open and reply rates. Explore actionable methodologies for enhancing your cold email effectiveness through behavioral segmentation and precise targeting.
Cold email marketing, often prematurely declared dead, has instead evolved into a highly targeted, intent-based strategy thanks to advanced tools such as Clay, Instantly, and data-driven lead scoring. This article provides an extensive breakdown of Fathom Media Group's recent campaigns, complete with detailed statistics comparing open and reply rates. Explore actionable methodologies for enhancing your cold email effectiveness through behavioral segmentation and precise targeting.
Cold email marketing, often prematurely declared dead, has instead evolved into a highly targeted, intent-based strategy thanks to advanced tools such as Clay, Instantly, and data-driven lead scoring. This article provides an extensive breakdown of Fathom Media Group's recent campaigns, complete with detailed statistics comparing open and reply rates. Explore actionable methodologies for enhancing your cold email effectiveness through behavioral segmentation and precise targeting.
