In an era dominated by infinite scrolling and rapid content consumption, attention has emerged as the ultimate currency. This article extensively explores neuroscientific studies, particularly research from MIT, demonstrating how short-form content like TikTok significantly affects cognitive processing and brain function. Understand the neural mechanisms driving attention and retention, supported by detailed brain scan comparisons and empirical data. Gain practical insights into adapting your brand’s creative strategies for higher user engagement and improved conversion rates.